From curated talent launches to campaign visuals and event activations, this section highlights my work as a Creative Producer at the intersection of storytelling, creative direction, and brand experience.
Each project featured here reflects a hands-on approach to building brand identity
and cultural relevance through design, collaboration, and thoughtful execution.
and cultural relevance through design, collaboration, and thoughtful execution.
SCULPTOR WORLDWIDE GLOBAL MARKETING
As part of the marketing team for SCULPTOR Worldwide’s 25SS collection, I supported the launch through influencer collaborations, PR pulls, and showroom coordination with our agency partner in the U.S.
A key part of my contribution was curating blog content that highlighted the summer collection's themes, styling ideas, and visual inspiration. These articles were designed to deepen the brand’s connection with its audience by blending editorial storytelling with product focus, reinforcing SCULPTOR’s voice as both fashion-forward and culturally aware.
You can explore selected blog entries below.
Mr.Frank - Future Frank Rebranding Party 2023
As part of the Future Frank team, I co-led the launch event celebrating our rebranding from Mr. Frank to Future Frank. The goal was to introduce the company’s refreshed identity to industry friends and potential clients.
My role focused on:
Event production — planning and coordinating logistics, guest list, and venue flow
Visual identity — co-developing the creative direction, event visuals, and branded materials
Talent positioning — ensuring the roster was presented in a way that highlighted each photographer’s unique voice while aligning with the Future Frank brand
Event production — planning and coordinating logistics, guest list, and venue flow
Visual identity — co-developing the creative direction, event visuals, and branded materials
Talent positioning — ensuring the roster was presented in a way that highlighted each photographer’s unique voice while aligning with the Future Frank brand
The launch created meaningful connections between our talent and key industry players,
strengthening our positioning as a forward-thinking creative house.
strengthening our positioning as a forward-thinking creative house.
Concept & Design - @cherry_sourr, @jn_99__
Production - @cherry_sourr
DJs - @ill_go_rhythms, @hiro_ikematsu, @reinvanderven
Photographer - @konstantinsonnenkind
Kinetic Light Installation - @jronalxndrmjer, @seriouslyxiaoyaoma, @marcoshier
Location - @radioradio.fm
Production - @cherry_sourr
DJs - @ill_go_rhythms, @hiro_ikematsu, @reinvanderven
Photographer - @konstantinsonnenkind
Kinetic Light Installation - @jronalxndrmjer, @seriouslyxiaoyaoma, @marcoshier
Location - @radioradio.fm
Mr.Frank Photographers Roster Party Launch 2022
To celebrate the 7th anniversary of Amsterdam-based production company Mr.Frank (now Future Frank), I co-developed and produced an event that served both as a birthday celebration and the official launch of our newly curated Photographers Roster.
My role focused on:
Roster curation — identifying, selecting, and positioning photographers aligned with the brand’s creative direction
Concept development — shaping the narrative and experience around the launch to reflect the studio’s evolving identity
Event organisation — overseeing planning, visuals, and execution, ensuring a seamless blend of celebration and strategic brand presentation
Roster curation — identifying, selecting, and positioning photographers aligned with the brand’s creative direction
Concept development — shaping the narrative and experience around the launch to reflect the studio’s evolving identity
Event organisation — overseeing planning, visuals, and execution, ensuring a seamless blend of celebration and strategic brand presentation
Concept - @tiacisca @jn_99__ @itsmarlyb
Design - @tiacisca
Production - @itsmarlyb @jn_99__
DJ - @_ale_tomasi_ @sgrischotti @jack_roland @mrjosediarybook
Photographer - @chineseschnitzel
Mr.Frank beer - @dutchbargain
Location - @radioradio.fm
Design - @tiacisca
Production - @itsmarlyb @jn_99__
DJ - @_ale_tomasi_ @sgrischotti @jack_roland @mrjosediarybook
Photographer - @chineseschnitzel
Mr.Frank beer - @dutchbargain
Location - @radioradio.fm
HONEST | BRANDING EXERCISE
| Created in Figma as part of a design and branding exercise |
HONEST is a conceptual skincare brand inspired by the healing qualities of the ginkgo leaf—a plant widely known for its soothing, restorative properties. I developed the brand from the ground up, including its name, moodboard, colour palette, and overall art direction.
The visual identity centres around the themes of eco-consciousness, sensitivity, and clean beauty, with a soft, minimal aesthetic to reflect the brand’s organic and transparent values. I created the brand visual voice, packaging, and a set of social media mockups to showcase how the brand could communicate its message digitally in a calm, trustworthy tone.
KEYWORDS: ECO, ORGANIC, CLEAN, SAVE, SENSITIVE
SUN SMILE | BRANDING EXERCISE
| Created in Figma as part of a design and branding exercise |
SUN SMILE is a conceptual skincare brand rooted in the warmth and simplicity of Mediterranean summer. Drawing inspiration from Italian nature, sunlight, and coastal beauty, I created the full visual direction—including the brand name, moodboard, colour palette, and social content layout.
This project focused on building a sun-drenched, optimistic Instagram aesthetic that celebrates natural ingredients and the relaxed charm of summer. Through colour, typography, and layout, the visual language conveys feelings of warmth, joy, and natural radiance.
KEYWORDS: SUMMER, SUN, WARMTH
