Over the past years, I’ve collaborated with directors and production companies as an image researcher and designer of creative pitch decks. My work includes campaign presentations, director’s treatments, and branded storytelling decks - each tailored to match the tone and intent of the project.
I begin each process with a deep dive into the client’s aesthetic and communication style, using this research to shape a clear and compelling visual direction. The goal is always the same: to translate abstract ideas into presentations that sell the vision. Due to the confidential nature of most projects, this page showcases the fragments, focusing on visual storytelling, layout design, image research, and presentation tone.
THE SHAVING | Commercial Treatment Deck | In Collaboration with Media.Monks
This deck was developed during the pitching process for a shaving machine commercial. Instead of following the typical approach for this type of product - bold colours, sharp cuts, and fast transitions - the director wanted to take a softer approach. The creative direction focused on evoking a sense of care and gentleness, highlighting smooth skin and a more intimate, personal experience with the product.
THE GIFTING | NIKE Treatment Deck | In Collaboration with Media.Monks
This deck was created during the pitching process for a Nike Christmas gifting campaign. The concept embraced a funky, colourful, and artsy aesthetic, designed to capture the playful energy of the holiday season while staying true to Nike’s bold brand identity.
EYEWEAR | Influencer Campaign Deck
This deck outlined the strategy and creative direction for an eyewear influencer campaign. It defined the campaign’s tone and visual approach while detailing planned influencer activations and creating a cohesive brand presence.
